{"id":230,"date":"2023-09-21T11:35:42","date_gmt":"2023-09-21T09:35:42","guid":{"rendered":"https:\/\/openminded.nl\/?p=230"},"modified":"2026-10-24T11:44:50","modified_gmt":"2026-10-24T09:44:50","slug":"narrowcasting-machinefabriek-van-den-elsen","status":"publish","type":"post","link":"https:\/\/openminded.nl\/en\/narrowcasting-machinefabriek-van-den-elsen\/","title":{"rendered":"Narrowcasting Machinefabriek van den Elsen"},"content":{"rendered":"<h2>Interne communicatie via schermtechnologie<\/h2>\n<p>Digital signage, oftewel narrowcasting; je hebt er vast wel eens van gehoord. Maar, wat is het precies? En, belangrijker nog, hoe kun je het inzetten om de interne communicatie op jouw kantoor te verbeteren?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-231\" src=\"https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/VDE_Logo_RGB_pay-off-1920x1080-1-300x169.png\" alt=\"VDE_Logo_RGB_pay-off-1920x1080-1\" width=\"300\" height=\"169\" srcset=\"https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/VDE_Logo_RGB_pay-off-1920x1080-1-300x169.png 300w, https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/VDE_Logo_RGB_pay-off-1920x1080-1-1024x576.png 1024w, https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/VDE_Logo_RGB_pay-off-1920x1080-1-768x432.png 768w, https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/VDE_Logo_RGB_pay-off-1920x1080-1-1536x864.png 1536w, https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/VDE_Logo_RGB_pay-off-1920x1080-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Narrowcasting is digitale communicatie via beeldschermen. Via de digital-signagebeeldschermen van LG en Otrum als signagesoftwareplatform communiceer je gemakkelijk en doelgericht met medewerkers en bezoekers, afhankelijk van waar in jouw pand de schermen geplaatst zijn en welke content je publiceert. Denk hierbij niet alleen aan nuttige informatie, maar ook aan reclame en entertainment.<\/p>\n<p>Zo hebben we recentelijk een project mogen realiseren voor Machinefabriek van den Elsen. Ze gebruiken daar de schermen met name voor interne communicatie aan de medewerkers maar ook als er speciale gasten verwacht worden. Dan wordt de content aangepast met o.a. het logo van de gast en wat gerelateerde content die de gast aanspreekt.<\/p>\n<p>Ook is deze technologie toe te passen op andere doelgroepen. Denk hierbij aan hospitality, wachtkamers en bijvoorbeeld restaurants.<\/p>","protected":false},"excerpt":{"rendered":"<p>Interne communicatie via schermtechnologie Digital signage, oftewel narrowcasting; je hebt er vast wel eens van gehoord. Maar, wat is het precies? En, belangrijker nog, hoe kun je het inzetten om de interne communicatie op jouw kantoor te verbeteren? Narrowcasting is digitale communicatie via beeldschermen. Via de digital-signagebeeldschermen van LG en Otrum als signagesoftwareplatform communiceer je [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Narrowcasting Machinefabriek van den Elsen - Open Minded<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openminded.nl\/en\/narrowcasting-machinefabriek-van-den-elsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narrowcasting Machinefabriek van den Elsen - Open Minded\" \/>\n<meta property=\"og:description\" content=\"Interne communicatie via schermtechnologie Digital signage, oftewel narrowcasting; je hebt er vast wel eens van gehoord. Maar, wat is het precies? En, belangrijker nog, hoe kun je het inzetten om de interne communicatie op jouw kantoor te verbeteren? Narrowcasting is digitale communicatie via beeldschermen. Via de digital-signagebeeldschermen van LG en Otrum als signagesoftwareplatform communiceer je [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openminded.nl\/en\/narrowcasting-machinefabriek-van-den-elsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Open Minded\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenMindedITnl\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T09:35:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-24T09:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openminded.nl\/wp-content\/uploads\/2025\/03\/Machinefabriek.V.D.Elsen-09-21-WKM-98-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jakub@rikona.pl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Openmindedit\" \/>\n<meta name=\"twitter:site\" content=\"@Openmindedit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jakub@rikona.pl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/\"},\"author\":{\"name\":\"jakub@rikona.pl\",\"@id\":\"https:\\\/\\\/openminded.nl\\\/#\\\/schema\\\/person\\\/3e6318ec2bdb8b8ab5b3c726e957b07f\"},\"headline\":\"Narrowcasting Machinefabriek van den Elsen\",\"datePublished\":\"2023-09-21T09:35:42+00:00\",\"dateModified\":\"2026-10-24T09:44:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/\"},\"wordCount\":168,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/openminded.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Machinefabriek.V.D.Elsen-09-21-WKM-98-scaled-1.jpg\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/\",\"url\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/\",\"name\":\"Narrowcasting Machinefabriek van den Elsen - Open Minded\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/openminded.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Machinefabriek.V.D.Elsen-09-21-WKM-98-scaled-1.jpg\",\"datePublished\":\"2023-09-21T09:35:42+00:00\",\"dateModified\":\"2026-10-24T09:44:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/openminded.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Machinefabriek.V.D.Elsen-09-21-WKM-98-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/openminded.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Machinefabriek.V.D.Elsen-09-21-WKM-98-scaled-1.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Machinefabriek.V.D.Elsen-09-21-WKM-98-scaled\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/openminded.nl\\\/narrowcasting-machinefabriek-van-den-elsen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\\\/\\\/openminded.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Narrowcasting Machinefabriek van den Elsen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/openminded.nl\\\/#website\",\"url\":\"https:\\\/\\\/openminded.nl\\\/\",\"name\":\"Open Minded\",\"description\":\"Open Mind -&gt; 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